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Marketing Mix 2
25 questions
david2191
A specialized quiz focusing on the Marketing Mix (Price & Promotion). Each question presents multiple statements where you must identify …
2 - ToT Consumer Behavior
20 questions
david2191
A high-level quiz on Consumer Behavior, Marketing Research, and Decision Making based on the provided course material.
Marketing Today: AI, Branding, and Emotion
15 questions
david2191
A consolidated quiz covering three advanced topics: Multimodal AI Value (Embeddings & Prediction), Multimodal Branding (Text vs. Image UGC), and …
Conjoint Analysis & Preference Measurement
25 questions
david2191
A comprehensive 25-question quiz covering the conceptual foundations, design, calculation, and application of Conjoint Analysis compared to Multi-Attribute Attitude Models.
Customer Lifetime Value & Attrition Models
25 questions
david2191
A comprehensive 25-question quiz covering Customer Lifetime Value formulas, the 3-pillar customer-centricity model, latent attrition models, and the 'Whale Curve' …
Data Framework
25 questions
david2191
An advanced 25-question quiz exploring the 6A framework, data typologies, analytical biases, and decision-making matrices in depth.
Official Mock Exam 2025
5 questions
david2191
The official mock exam containing 5 questions covering Marketing definitions, Theory of Planned Behavior, Data Quality, and Psychographic Segmentation.
Simulated Marketing Mock Exam
27 questions
david2191
A comprehensive mock exam covering Segmentation, Product, Price, and Promotion strategies, derived from the course lecture slides.
Marketing Mix I: Product and Services
26 questions
david2191
A comprehensive quiz covering the Marketing Mix, specifically focusing on Product management, branding, new product development, and the product life …
Segmentation, Targeting, and Positioning
27 questions
david2191
A comprehensive quiz covering market segmentation, targeting strategies, and positioning concepts based on Week 5 lectures.
Consumer Behavior & Marketing Research
28 questions
david2191
A comprehensive quiz covering consumer behavior theories, decision processes, attitude models, and marketing research methods based on the Week 2 …
Marketing Basics: Week 1 Knowledge Check
6 questions
david2191
A comprehensive test covering marketing history, definitions, value co-creation, the marketing mix, and relationship management based on ETH Zürich Lecture …
Marketing Basics: Complete Week 1 Quiz
25 questions
david2191
An extensive knowledge check covering all sections of the Marketing Basics lecture including history, definitions, value co-creation, 4Ps, and relationship …