Subjects
Marketing Mix 2
Marketing
david2191
25 questions
A specialized quiz focusing on the Marketing Mix (Price & Promotion). Each question presents multiple statements where you must identify …
12 - ToT Consumer Behavior
Marketing
david2191
20 questions
A high-level quiz on Consumer Behavior, Marketing Research, and Decision Making based on the provided course material.
Lesson 9 - Digital Transformation in Practice: Buehler and SMG
Management of Digital Transformation
david2191
20 questions
A comprehensive 20-question quiz covering real-world digital transformation concepts from the Bühler (Industrial IoT) and SMG (Digital Marketplaces) guest lectures, …
Lesson 8 - Agentic AI: Architectures, Patterns, and Challenges
Management of Digital Transformation
david2191
20 questions
A comprehensive 20-question quiz exploring the concepts of Agentic AI, including system architectures, design patterns (workflows vs. agents), challenges, and …
Lesson 7 - Theory Toolbox for Digital Transformation
Management of Digital Transformation
david2191
25 questions
A comprehensive quiz covering key management theories including Innovation Diffusion (S-Curves), Disruptive Innovation (Christensen), Dominant Design (Utterback), the Gartner Hype …
Lesson 5 - Product as a Service (PaaS) & Circular Economics
Management of Digital Transformation
david2191
25 questions
A comprehensive quiz covering the transition from selling products to selling outcomes, the four fundamental service categories, and the alignment …
Lesson 4 - Ecosystem Expansion & Subscription Economics
Management of Digital Transformation
david2191
25 questions
A comprehensive quiz covering the Minimum Viable Ecosystem (MVE) framework, the shift from products to cross-industry solutions, and the key …
Lesson 3 - Platform Dynamics & Ecosystem Strategy
Management of Digital Transformation
david2191
25 questions
A comprehensive quiz covering platform monetization strategies, the 'Chicken-and-Egg' problem, 'Platformization' stages, and the definition and structure of business ecosystems.
Lesson 2 -Digital Business Model Patterns & Platform Economics
Management of Digital Transformation
david2191
25 questions
A comprehensive quiz covering digital business model patterns (Long Tail, Freemium, Lock-In), the St. Gallen Business Model Navigator, and the …
Lesson 1 - Digital Business Models & Value Economics
Management of Digital Transformation
david2191
25 questions
A concept-focused quiz covering the economics of digital vs. physical goods, the Business Model Canvas framework, and the Value Stick …
Marketing Today: AI, Branding, and Emotion
Marketing
david2191
15 questions
A consolidated quiz covering three advanced topics: Multimodal AI Value (Embeddings & Prediction), Multimodal Branding (Text vs. Image UGC), and …
Conjoint Analysis & Preference Measurement
Marketing
david2191
25 questions
A comprehensive 25-question quiz covering the conceptual foundations, design, calculation, and application of Conjoint Analysis compared to Multi-Attribute Attitude Models.
Customer Lifetime Value & Attrition Models
Marketing
david2191
25 questions
A comprehensive 25-question quiz covering Customer Lifetime Value formulas, the 3-pillar customer-centricity model, latent attrition models, and the 'Whale Curve' …
Data Framework
Marketing
david2191
25 questions
An advanced 25-question quiz exploring the 6A framework, data typologies, analytical biases, and decision-making matrices in depth.
Advanced Digital Business Models Quiz
Management of Digital Transformation
david2191
25 questions
A second comprehensive quiz with 25 new questions focusing on Business Model Patterns, The Navigator, and the Great Merge.
Comprehensive Digital Business Models Quiz
Management of Digital Transformation
david2191
25 questions
A comprehensive 25-question quiz covering Lecture Slides 1 & 2, the Business Model Navigator (Reader 1), and Products as Services …
Digital Business Models - Lecture 2
Management of Digital Transformation
david2191
5 questions
Quiz covering the economic properties of digital vs. physical goods, the Product-Service Matrix, and Business Model Patterns from Lecture 2.
Digital Business Models & Transformation Strategy
Management of Digital Transformation
david2191
11 questions
A comprehensive quiz covering the definitions of digital transformation, business model patterns (Long Tail, Crowdsourcing, Freemium, E-Commerce), and the mechanics …
Official Mock Exam 2025
Marketing
david2191
5 questions
The official mock exam containing 5 questions covering Marketing definitions, Theory of Planned Behavior, Data Quality, and Psychographic Segmentation.
1Simulated Marketing Mock Exam
Marketing
david2191
27 questions
A comprehensive mock exam covering Segmentation, Product, Price, and Promotion strategies, derived from the course lecture slides.
Marketing Mix I: Product and Services
Marketing
david2191
26 questions
A comprehensive quiz covering the Marketing Mix, specifically focusing on Product management, branding, new product development, and the product life …
1Segmentation, Targeting, and Positioning
Marketing
david2191
27 questions
A comprehensive quiz covering market segmentation, targeting strategies, and positioning concepts based on Week 5 lectures.
Consumer Behavior & Marketing Research
Marketing
david2191
28 questions
A comprehensive quiz covering consumer behavior theories, decision processes, attitude models, and marketing research methods based on the Week 2 …
Marketing Basics: Week 1 Knowledge Check
Marketing
david2191
6 questions
A comprehensive test covering marketing history, definitions, value co-creation, the marketing mix, and relationship management based on ETH Zürich Lecture …
Marketing Basics: Complete Week 1 Quiz
Marketing
david2191
25 questions
An extensive knowledge check covering all sections of the Marketing Basics lecture including history, definitions, value co-creation, 4Ps, and relationship …