All Quizzes
Marketing Mix 2
Marketing
25 questions
david2191
A specialized quiz focusing on the Marketing Mix (Price & Promotion). Each question presents multiple …
2 - ToT Consumer Behavior
Marketing
20 questions
david2191
A high-level quiz on Consumer Behavior, Marketing Research, and Decision Making based on the provided …
Lesson 9 - Digital Transformation in Practice: Buehler and SMG
Management of Digital Transformation
20 questions
david2191
A comprehensive 20-question quiz covering real-world digital transformation concepts from the Bühler (Industrial IoT) and …
Lesson 8 - Agentic AI: Architectures, Patterns, and Challenges
Management of Digital Transformation
20 questions
david2191
A comprehensive 20-question quiz exploring the concepts of Agentic AI, including system architectures, design patterns …
Lesson 7 - Theory Toolbox for Digital Transformation
Management of Digital Transformation
25 questions
david2191
A comprehensive quiz covering key management theories including Innovation Diffusion (S-Curves), Disruptive Innovation (Christensen), Dominant …
Lesson 5 - Product as a Service (PaaS) & Circular Economics
Management of Digital Transformation
25 questions
david2191
A comprehensive quiz covering the transition from selling products to selling outcomes, the four fundamental …
Lesson 4 - Ecosystem Expansion & Subscription Economics
Management of Digital Transformation
25 questions
david2191
A comprehensive quiz covering the Minimum Viable Ecosystem (MVE) framework, the shift from products to …
Lesson 3 - Platform Dynamics & Ecosystem Strategy
Management of Digital Transformation
25 questions
david2191
A comprehensive quiz covering platform monetization strategies, the 'Chicken-and-Egg' problem, 'Platformization' stages, and the definition …
Lesson 2 -Digital Business Model Patterns & Platform Economics
Management of Digital Transformation
25 questions
david2191
A comprehensive quiz covering digital business model patterns (Long Tail, Freemium, Lock-In), the St. Gallen …
Lesson 1 - Digital Business Models & Value Economics
Management of Digital Transformation
25 questions
david2191
A concept-focused quiz covering the economics of digital vs. physical goods, the Business Model Canvas …
Marketing Today: AI, Branding, and Emotion
Marketing
15 questions
david2191
A consolidated quiz covering three advanced topics: Multimodal AI Value (Embeddings & Prediction), Multimodal Branding …
Conjoint Analysis & Preference Measurement
Marketing
25 questions
david2191
A comprehensive 25-question quiz covering the conceptual foundations, design, calculation, and application of Conjoint Analysis …
Customer Lifetime Value & Attrition Models
Marketing
25 questions
david2191
A comprehensive 25-question quiz covering Customer Lifetime Value formulas, the 3-pillar customer-centricity model, latent attrition …
Data Framework
Marketing
25 questions
david2191
An advanced 25-question quiz exploring the 6A framework, data typologies, analytical biases, and decision-making matrices …
Advanced Digital Business Models Quiz
Management of Digital Transformation
25 questions
david2191
A second comprehensive quiz with 25 new questions focusing on Business Model Patterns, The Navigator, …
Comprehensive Digital Business Models Quiz
Management of Digital Transformation
25 questions
david2191
A comprehensive 25-question quiz covering Lecture Slides 1 & 2, the Business Model Navigator (Reader …
Digital Business Models - Lecture 2
Management of Digital Transformation
5 questions
david2191
Quiz covering the economic properties of digital vs. physical goods, the Product-Service Matrix, and Business …
Digital Business Models & Transformation Strategy
Management of Digital Transformation
11 questions
david2191
A comprehensive quiz covering the definitions of digital transformation, business model patterns (Long Tail, Crowdsourcing, …
Official Mock Exam 2025
Marketing
5 questions
david2191
The official mock exam containing 5 questions covering Marketing definitions, Theory of Planned Behavior, Data …
Simulated Marketing Mock Exam
Marketing
27 questions
david2191
A comprehensive mock exam covering Segmentation, Product, Price, and Promotion strategies, derived from the course …
Marketing Mix I: Product and Services
Marketing
26 questions
david2191
A comprehensive quiz covering the Marketing Mix, specifically focusing on Product management, branding, new product …
Segmentation, Targeting, and Positioning
Marketing
27 questions
david2191
A comprehensive quiz covering market segmentation, targeting strategies, and positioning concepts based on Week 5 …
Consumer Behavior & Marketing Research
Marketing
28 questions
david2191
A comprehensive quiz covering consumer behavior theories, decision processes, attitude models, and marketing research methods …
Marketing Basics: Week 1 Knowledge Check
Marketing
6 questions
david2191
A comprehensive test covering marketing history, definitions, value co-creation, the marketing mix, and relationship management …
Marketing Basics: Complete Week 1 Quiz
Marketing
25 questions
david2191
An extensive knowledge check covering all sections of the Marketing Basics lecture including history, definitions, …